American Diabetes Association
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The American Diabetes Association (ADA) is a United States-based nonprofit that seeks to educate the public about diabetes and to help those affected by it by funding research to manage, cure and prevent diabetes (including type 1 diabetes, type 2 diabetes, gestational diabetes, and pre-diabetes). In 2016, the ADA's total revenue was $171 million. The organization has engaged telemarketers at very large costs in the past. In one instance, the ADA entered into contract with InfoCision, a telemarketing firm that works closely with nonprofits, whereby only 15% of the expected funds raised would be given to the ADA with the other 85% being kept by the telemarketing firm. Furthermore, the telemarketers were instructed to lie to prospective donors regarding how much of their donation will go to the ADA. The ADA works with experts to publish a variety of informational books, magazines and journals for both medical professionals and consumers including Diabetes Forecast magazine (ISSN 0095-8301).