Artificial Intelligence for Marketing
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AI can grow and mature with each iteration. It can alter its opinion about the environment as well as how it evaluates that environment based on new information or the results of experimentation. It can program itself.
An individual’s search terms are more important than her loca-tion, which is more important than her age (detect). When people use six or more words in a search, their propensity to purchase is so high that a discount is counterproductive (deliberate). Once it is noted that women under the age of 24 are not likely to purchase, regard-less of words in a search, an experiment can be run to offer them free shipping (develop).
